There is a strict criterion for advertising with Organic Lifestyle Magazine. We will not allow a company to advertise with us unless it shares our vision – to make the world a better place. Companies that are “green washing” or “organic washing” (my Enewly coined term) will not be allowed to advertise in these pages.
We want our readers to know that every product advertised in OLM, is (as far as we know) good for the environment and good for our bodies. But whether or not a product meets these standards can be a little tougher to determine than it sounds. Some health food products and supplements, for instance, may be good for one person and not for another. Multilevel marketing’s latest trend is superfood juice drinks. These products are often too sweet. A very healthy person would not have any need for them. But the average person, one who gets very little nutrition, may get more vitamins and minerals from one of these juice drinks than he or she would get all week from the packaged and processed food.
You may have seen the “OLM Endorses” label on some of our product highlights and product tests. While some products are good products developed by good companies, the OLM Endorses label means that through our research or testing we believe a product to be of superior quality, and we believe the company did what it could to limit its environmental footprint. Some products we’ve tested may meet this criteria, but we were not able to determine whether or not the products were made with the environment in mind (maybe the company was not available for comment) so no OLM endorsement was given.
We want you, our readers, to know also that our product evaluations are as fair and unbiased as possible. Even if a company advertises with us, this does not influence our evaluation. When we highlight or test a product, we may do so after the company decided to advertise with us, but rest assured, this will not affect our opinion of a product.
If you own a company with a product you would like us to try, email us at editor@organicmail.net. If you are a consumer, know that you can trust OLM to be fair, and please, check out our advertisers! When you support companies that advertise with OLM, you support OLM.
Michael Edwards
Editor in Chief
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